Honor CU Unveils New Member Experience Team

honor credit union's new member experience team will be led by Sara Buursma and Amanda Craig

BERRIEN SPRINGS, MICHIGAN – March 15, 2019 – Honor Credit Union continues to lead the way in reinventing the financial institution model by transforming its branches and Member Solution Center into Honor Member Centers. With a deliberate focus on consistency across all virtual and in-person channels, Honor CU is committed to delivering a best-in-class member experience.

To support this model, Honor CU is excited to announce its new Member Experience Team. Led by Chief Experience Officer, Amanda Craig, the MX Team will consist of all member centers and the departments of Community and Brand, IT, and Operations to ensure collaboration and alignment of the member-first mission. Craig has been with Honor since 2008, and previously served as Chief Operations Officer. In her new role, she will be responsible for strategic direction and management of the MX Team while promoting innovative methods to support excellent member service.

Leading all of Honor’s Member Centers will be Sara Buursma, VP of Member Experience. Previously the VP of Virtual Engagement, Buursma is well-versed in driving a high-quality member experience for all virtual channels. In her new position, Buursma will now direct all physical Member Center locations as well. “I’m excited to bring this team together to deliver a high level of hospitality for our members whether they interact with us in person or virtually,” commented Buursma. “Our member is at the center of everything we do and bringing both physical and virtual locations into the same model will allow us to consistently provide a simple experience and smart advice.”

Honor Credit Union is proud to serve more than 85,000 members across the State of Michigan. Providing solutions for financial success and giving back to the communities it serves remains the driving forces behind Honor Credit Union. For more information call 800.442.2800 or visit www.honorcu.com.




Stacey Carlin
Communication and Brand Manager
800-442-2800, ext. 9326